With the holidays upon us, I thought I’d step back a moment from our insight-heavy “actionable intelligence” and ponder the season and our place in it.
The holidays are a busy time for all of us. Whether it’s buying presents and visiting relatives, or getting those end-of-year projects complete at home and at work, it’s definitely a time of high stress and manic energy.
But in the midst of the holiday shopping season with its black Fridays and no payments until the new year, the spirit of the season can get lost pretty quick.
That’s why I’m so happy to be working in an industry that doesn’t have to capitalize on the season the way so many businesses must. Hosting is not an impulse buy. It’s a long, thoughtful decision process—especially at the high end of the hosting market where ServInt lives. So, no matter what time of year it is, buy-now short-term advertising gimmickry really has a very small potential impact on our sales. And that’s not the kind of company we are anyway.
So, yes, our Sales and Marketing teams may have it a little easier during the holidays. But don’t think that means that we’re off the hook—our customer service techs in the MST can be pretty busy. The holidays are traditionally a time when our clients have a break from the everyday and can concentrate on the parts of their businesses that they have not had time for during the rest of the year. A lot of our customers kick the tires of their servers over the break and even pop open the hood. We get a fair amount of support requests coming in from clients wanting to try new configurations or software, or just generally wanting to understand their servers a little better.
So as you settle in for your holiday celebrations and put aside your troubles for a few days, know that we’ll be here in case you need something… or even if you just need a break from the tree trimming, the wassail and your in-laws and just want to talk shop.
Photo by Rudy Kleysteuber