At ServInt, we take our commitment to the environment very seriously. If you read the ServInt Source you’ve seen me periodically write on our green initiatives, and I am happy to report that some of the efforts our industry is making seem to be having a positive effect. EPA predictions of data center power usage made back in 2007 have not come to pass. This is in no small part due to increased efficiencies in data centers and server technology.
It is perfectly reasonable for people to be skeptical of green initiatives in data centers. The phrase “lipstick on a pig” is practically custom-built to describe data center efficiency initiatives. Energy consumption is a growing environmental and geopolitical problem, and data centers just plain use an incredible amount of energy. But let’s get real – if something new gets built these days and it creates jobs and commerce around it, the chances are good that it’s either Internet based or has a large Internet component. That requires infrastructure. And for those of you thinking that ‘the cloud’ is going to solve all that I hate to burst your bubble, but ‘the cloud’ is still computers plugged into power outlets living in a datacenter, just like before. And an incredible number of additional computers are getting added every second.
So since data centers aren’t going anywhere and are just getting bigger, it’s better that infrastructure folks focus on efficiency and on doing what they can to make their footprint as small as possible. But how do customers know their servers are housed and powered in facilities as Green as hosting providers promise?
When people think of green initiatives in data centers within the United States they usually think of the LEED program, run by the U.S. Green Building Council. LEED stands for “Leadership in Energy and Environmental Design”. The USGBC people who run LEED have done a great job of getting their names out there, and you see a lot of building projects these days that tout Silver, Gold & Platinum LEED building projects.
USGPC does some great work, but people have started using LEED certification as shorthand for whether data centers are ‘green’ or not, and that’s really a mistake. LEED programs have historically only certified new construction. So if you’re building a brand new data center, LEED is great and provides a set of guidelines to aspire to, but if your servers are housed in a facility that was retrofitted as data center space—as many data centers are—then LEED certification does not apply. USGBC is trying to fix this with their LEED for Existing Buildings rating system, but LEED-EB only works for certain types of buildings and ends up being—along with LEED as well—fairly process- rather than results-oriented.
Simply put, LEED is a set of green building best practices, but does not measure the actual environmental impact of the data center after it is up and running. That’s why I don’t tend to pay attention to LEED, as cool as it is. Instead I go straight to the PUE number for a data center space and the efforts taken to lower that number.
PUE is a results-oriented metric that quantifies how efficient a data center is when it comes to cooling and infrastructure. And aside from the electricity used directly to run the servers, when we’re talking about power usage in a data center, we’re talking about cooling.
We get asked whether we’re LEED certified in our data centers. We’re not, simply because our data centers are housed in facilities that predate LEED. But a good PUE-optimized data center in a repurposed building can trump a Gold certified datacenter if it’s done right. This is part of the reason we have partnered with Coresite for our main private data center builds in Northern Virginia, DC, and LA. Every Coresite facility maintains a low PUE number with some as low as 1.3.
There’s nothing wrong with LEED, it just doesn’t measure everybody. And it’s an indicator of process, not results. For results you need to ask about PUE.
Photo by Tambako the Nice Jaguar