Yesterday I was interviewed by Bloomberg News about the effects of NSA surveillance on the Cloud. They wanted to know if we had lost any customers specifically because of the Edward Snowden leaks. This, of course, is a hot topic: how is mass surveillance affecting the cloud, and can we quantify the damage that is being done? Is it costing us jobs and economic growth in the cloud? The answer, of course, is “yes” — and ServInt isn’t scared of saying so.
I said that we had lost customers and even more potential customers — which is true. ServInt has been one of the few players willing to speak up and say this and as a result we have been quoted in places like The Hill and the New York Times. The cloud hosting field is a tough, competitive business and it is hard to talk about losses. But ServInt isn’t afraid of calling out the problem, because we have been leaders in directly addressing the issue since it arose a little over a year ago.
The cloud in the United States has been badly hurt by the actions of the NSA. These days anybody can relocate their digital business with just two or three clicks of a mouse. You don’t need to sign a long contract or tell anybody why you are making your choice, you just move. I’ve talked to a lot of people who have decided they want to move their business outside of the United States because they feel like the US doesn’t care about privacy. I’m quoted in the Bloomberg article about this being a “death by a thousand papercuts.” I was talking about the affect on the overall economy, not our business, which for the record has seen a 30 percent decline in foreign signups since the NSA leaks began, not a 30 percent decline in total foreign customers.
In fact, ServInt is actually weathering the Snowden storm very well, compared to many of our competitors. Why? Because our clients trust us. They understand the cardinal rule of security and data safety:
It’s not where you’re hosted, it’s how you’re hosted.
Your business needs to stay up, online and fast. It needs to stay stable and secure. And your data needs to be protected. You need experts at the helm to accomplish all of those things — experts you trust. And earning the trust of small to medium businesses is what ServInt has been doing for 19 years.
The NSA revelations are just another hurdle to overcome in ServInt’s ongoing pursuit of being the most trusted name in the Cloud. We’re doing so by requiring warrants for content, and by responsible handling of data. We’re doing so by being thought leaders in the fight against NSA surveillance in Washington, through our leadership within the i2Coalition. And we’re trying to curb the misinformation about NSA surveillance. Everybody tempted to move their content out of US datacenters needs to remember that the vast majority of all spying is done on foreign networks. “Move your site out of the U.S. to avoid spying” may be good marketing, but it doesn’t take into account the reality of how surveillance works.
We do all this because we want to win the day, and win it honorably, by doing the right thing We win the day when we make customer trust our number one goal. We win the day when our customers know we have their backs when it comes to protecting their data, and we win the day when we fight for privacy and NSA accountability.