Generally speaking, sports reporting tends to focus on stats, facts, and predictions.
Sure, there are always exceptions. There are plenty of human interest stories on doping and cheating; but tune into ESPN at any given hour and you’re more likely to get a breakdown of a particular team’s performance than you are the juicy gossip behind the stars themselves.
So its no surprise that Brooks Melchoir, the man behind SPORTSbyBROOKS, found a lucrative niche in sports gossip reporting.
Like all of us, professional athletes have complex motivations for doing what they do, they straddle a line between performing for themselves and performing for the adulation of fans. Because they are so often larger than life, the mistakes they make tend to be larger than life, too.
So, when SPORTSbyBROOKS broke the now infamous Tiger Woods story over Thanksgiving weekend in November of last year, his already incredibly popular site was in trouble.
SPORTSbyBROOKS has been a leader in sports blogging since its founding in 2001, but Brooks had never broken a story as compelling and frenzied as the Tiger Woods debacle. As more and more information trickled out about his affairs, SPORTbyBROOKS became the go to source for news outlets including TMZ, CNN, and Fox News Channel. Dozens of news organizations relied on — and linked to — SbB, nearly bringing his site to its knees in the process. Growth is a good thing, but SPORTSbyBROOKS was about to become a victim of its own success.
That is, until Brooks called ServInt.
Brooks has been a ServInt customer for nearly a decade and when he called for help he expected results. In just a few hours — on a holiday weekend no less — ServInt had built Brooks a custom solution that more than quintupled the resources of Brooks’ existing server cluster. The massive deployment spanned several product lines and included ServInt’s new Solo Series Dedicated servers, an auxiliary cluster of high-density SuperVPS server environments, and the expertise and elbow-grease of ServInt’s incredible network engineering team and Managed Services Team.
When all was said and done, SPORTSbyBROOKS had an incredibly powerful server solution custom built and optimized in just a few short hours over Thanksgiving. As Brooks told us in a chat after the deployment, “it was the accessibility that made the difference. My guys made one phone call, and we immediately got the response we needed.”
If you do business on the web, you don’t need a provider…you need a partner.
You need a host that understands what you do and gets why it’s important. Your business needs a partner that takes the experiences of its clients personally.
Brooks is one of thousands of bloggers on ServInt’s cross country network who can speak to our committed support staff, our fast and responsive engineering team, and our friendly and knowledgeable sales team.
SPORTSbyBROOKS walked away from the biggest story of the year unscathed with a faster, more powerful solution that was ready to tackle anything.
Our support is available 24 hours a day, 7 days a week, 365 days a year. When Brooks needed us during one of the busiest holiday seasons in America, and during the biggest story he’d ever broken, Servint was there. We got it done.
Or, as Brooks put it: “ServInt isn’t just the best hosting company in the business, they’re the best company I’ve ever dealt with in building my business. Period.”
Do you have a story about your business? We want to hear it! Tell us your story to busdev at servint dot com and we’ll profile you for our blog!
Photo by matthew torres